w+t relaunched online presence of the German Pavilion

The German Pavilion enables German companies to take part in trade fairs around the world as part of the federal government’s foreign trade fair programme. On behalf of the Federal Ministry for Economic Affairs and Energy we fundamentally reworked the online presences  of these central institutions together with our partner agency corax at the beginning of the year; the websites went live in February, and several months later we are happier than ever with the result.

In practice, the German Pavilion functions as a joint stand for German companies at trade fairs abroad; it is especially useful for SMEs, who are able to present their offerings to an international audience under the “made in Germany” brand. The websites serve as important distributors of information and have to meet a multitude of different needs.

We have been maintaining the website of the German Pavilion since 2003, and thanks to the constant revisions made by our team, its usage statistics are improving all the time. The most recent relaunch of the pages of the German Pavilion was also very well received by the visitors. Together with our partner agency corax we made the following improvements:

We completely revised both the web portal and the exhibitors’ web pages. This included, for example, adapting the functional elements in line with expectations and based on the customer journey; as a result, website visitors looking for information about products and services of German exhibitors on foreign trade fairs reached their destination more quickly.

We have also made it significantly easier to contact exhibitors by providing special forms, and we developed smart functions for research and search result filtering, making it even easier for users to find content. Thanks to the new vertical page structure for mobile devices, the website is now much easier to navigate on tablets for example – because we know that 30% of all visits are made on tablets and smartphones – a figure set to increase in the future.

Do drop by and take a look at the result at: http://german-pavilion.com/

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wohlgemuth + team