The importance of content marketing is increasing. In 2015, businesses in Germany and Switzerland increased their budget for content marketing compared to the previous year.
Over 40% of businesses want to generate relevance, improve their image, and strengthen bonds with customers through content marketing. In 2015, 25% of businesses also made it a goal to generate leads with content marketing (Source: statista.de).
According to current benchmark studies of the Content Marketing Institute concerning B2B trends in North America, generating leads and sales will be the two most important goals in 2016. The most important metrics will be: sales lead quality (87%), sales (84%), and higher conversion rates (82%). Continue reading “More Leads via Content Marketing”