w+t in Moscow at the upakovka and the Interplastica 2019

We started the year 2019 well wrapped up with a visit to Moscow. Because from 28 to 30 January, as part of our cooperation with Messe Düsseldorf, we visited the Interplastica – the leading industry platform of the Moscow region which focuses on plastics processing – and the upakovka – Russia’s top industry event for packaging technology.

We produced the official print catalogue, the visitor guides and the online exhibitor directory on behalf of Messe Düsseldorf. We also provided a trade fair media shop that can handle different languages, currencies and prices.

Moscow as a modern metropolis

To be able advise and support our client directly, some of our team travelled to Russia at the end of January to act as point of contact for our products during the trade fair. Just before we arrived, 50 cm of fresh snow had fallen in Moscow. We were impressed by the speed with which the logistics sector in the Russian capital acts in such a case: on our arrival, we witnessed rows of trucks moving the snow out of the city to keep the infrastructure running.

But that was not the only thing that made an impression on us; we also loved the city’s cosmopolitan flair, its enormous and very well structured metro system, the fact that you could pay by smartphone almost

everywhere and, last but not least, Moscow’s very inviting and diverse culinary offerings. On Tuesday and Wednesday we visited the Interplastika and the upakovka, where we first went to the German Pavilion to meet the organisers of the trade fairs and of the German representatives – Messe Düsseldorf in this case.

Meeting point: German Pavilion

At the German Pavilion of the upakovka we also had the opportunity to chat to the stand construction designer and a representative of themechanical and plant engineering industry association (VDMA).

During the technical discussions on site we enjoyed the warm Russian hospitality and traditional food and drink. According to insiders, the chef of the German Pavilion in Moscow has cooked for Boris Yeltsin in the past. We were served a typical Russian meal consisting of vegetable soup, mashed potatoes and braised mushrooms – and lots of dill of course. This catering service was also available to trade fair exhibitors and their guests.

In the afternoon we met the trade fair managers of Messe Düsseldorf for Moscow who are responsible for the organisation on site as well as for the acquisition and support of the Russian exhibitors. In conclusion: Our products were very popular, there were no complaints at all and the mood among the team was relaxed and happy. The cooperation between the project teams from Moscow and Düsseldorf was a big success and we would like to take this opportunity to thank everyone involved for the great teamwork.

What’s more, the upakovka industry event also hosted an extensive conference programme on the subject of environmental protection and packaging waste. Among the items on the agenda of the innovationparc were innovation talks entitled “How much does it cost to save food” or “Packaging – best practice for brands and retailers” as well as expert analyses on the current situation and discussions on future measures.

In summary: a successful project and a great visit

And this is what we learnt about the industry: visitors at both trade fairs still like to use print media – for example to find exhibitors quickly. For the round tour, most people prefer the digital visitor guide. For us, the Russia visit was extremely informative, pleasant and an excellent opportunity to expand our networks. Being able to see “live” how our products

are used is always a great experience for our team and an inspiration for new and innovative solutions from wohlgemuth + team.


We say: thank you and until next time, Moscow!

A Contract Gained: CWIEME trade fairs global

CWIEME – Cooperation will continue

W+t is pleased to announce the extension of its contract with Ascential, the organizer of the worldwide leading trade fair portfolio for coil winding, insulation, and electrical manufacturing (CWIEME Berlin, CWIEME Shanghai, CWIEME Chicago, and CWIEME Instanbul)

„We are very pleased that Ascential has decided to continue the successful work on CWIEME with us“, says w+t director Jens Wohlgemuth.

The four annual CWIEME trade fairs (in Berlin, Shanghai, Chicago, Instanbul) concentrate upon the niche markets of coil winding, electric engines, and transformer manufacturing.  As the leading global trade fair, CWIEME has established itself as a “must” event for providers of special products and technologies around the globe.

In Berlin alone in the last year, over 6,600 participants from 82 countries and more than 750 providers from throughout the world were welcomed.

Haf Cennydd, Portfolio Director CWIEME:
“We are very pleased about continuing our partnership with m+t, and eagerly anticipate working together with them to ensure that the CWIEME events continue to be such a complete success.”

 Our Trade Fair Media Service for the CWIEME encompass

– Preview und Visitor Guide
– Show Guide (Print)
– Online Exhibitor Directory (online)
– Data management for all exhibitors
– Sales, Media Service, billing

CWIEME – Dates for 2017:

Shanghai: 15. – 17.03.2017
Berlin: 20. – 22.06.2017
Chicago: 03. – 05.10.2017
Istanbul: 02. – 04.11.2017

Ambience meets Business

The entire interior design industry with a single click – that’s the concept of the new business network ambista.  Koelnmesse has realized the project together with external partners (wohlgemuth + team, dimedis). Jens Wohlgemuth was there.

What is ambista?

Wohlgemuth: ambista is a business network.  The goal is to cover the entire interior design industry worldwide.

What services does your team offer, and what role have these played in ambista?

Wohlgemuth: at wohlgemuth + team we realize and support digital media projects for trade fair organizers.  We understand how exhibitors and visitors react to digital offerings, and how they need to be designed and conceived.  That’s why we offer consultation, design, and development up to operative assistance, marketing and sales of media products; a broad spectrum of services for digital projects like ambista.

What is special about ambista?

Wohlgemuth: ambista brings together the advantages of Google, Facebook, and LinkedIn.  The members present their products and news, find relevant content and generate leads – all in their own digital community.  That is unprecedented in the interior design industry.

 How did development proceed?

Wohlgemuth: There were a few workshops in Cologne and also Berlin, where we collaboratively worked out diverse themes with regard to the product and business mechanism with the Koelnmesse team.

What were some challenges?

Wohlgemuth: the tight  time-frame in which we merged Koelnmesse’s customer database as well as the selected search and filter technology with the specially developed community platform.  Parallel to that, we’ve produced a complete web design for ambista as well as the most diverse promotional means with regard to trade fair presence.  And: with our sales and content center, we ensured that the community, with its thousands of members and products, could start punctually on January 16th.  So there was a lot to do.

How was the cooperation with Koelnmesse?

Wohlgemuth:  That was really very good.  There was an intensive, general team spirit.  Harmonic teamwork with Koelnmesse was an important key for the important realization of ambista in such a short period of time.


Source: Koelnmesse GmbH: Ambiente trifft Business, in: MESSEPLATZ 1, Die Mitarbeiterzeitung der Koelnmesse, Ausgabe 1/2017 (März/April 2017), S. 2.

Agile Marketing

Playful dolphins jumping over breaking waves. Hawaii Pacific Oce

What it means.  Why everyone is suddenly talking about it.  Why it’s a matter of course for our digital agency.

“Agile.”  According to Merriam-Webster’s dictionary, the word means “marked by ready ability to move with quick easy grace” and “having a quick resourceful and adaptable character.”  When numerous marketing gurus suddenly demand agile marketing, one naturally asks oneself: how else is marketing supposed to be done? Continue reading “Agile Marketing”

Catalog and Online Exhibitor List of the „German Group“ at the CCMT 2016 (Shanghai)

„New environment, new pattern and new action“ is the motto of this year’s machine tool trade fair CCMT in Shanghai, at which the IMAG from Munich organized the collective participation of German businesses with the mission statement „Made in Germany.“ On behalf of IMAG, wohlgemuth + team created the CCMT catalog and the online exhibitor list for the „German Group.“
Continue reading “Catalog and Online Exhibitor List of the „German Group“ at the CCMT 2016 (Shanghai)”