B2B Content Marketing Trends in 2017

Alongside the B2C segment, B2B marketing has become an increasingly important player in the commercial field. Just under 60 percent of B2B marketers state that content marketing this year has already been more successful than last. This is due to the fact that B2B companies are increasingly investing in content marketing. And there are good reasons for doing so. The significance of content-driven communication has increased sharply.
True to the motto of “content is king”, below we will present key content marketing trends in the B2B sector in 2017.

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Ambience meets Business

The entire interior design industry with a single click – that’s the concept of the new business network ambista.  Koelnmesse has realized the project together with external partners (wohlgemuth + team, dimedis). Jens Wohlgemuth was there.

What is ambista?

Wohlgemuth: ambista is a business network.  The goal is to cover the entire interior design industry worldwide.

What services does your team offer, and what role have these played in ambista?

Wohlgemuth: at wohlgemuth + team we realize and support digital media projects for trade fair organizers.  We understand how exhibitors and visitors react to digital offerings, and how they need to be designed and conceived.  That’s why we offer consultation, design, and development up to operative assistance, marketing and sales of media products; a broad spectrum of services for digital projects like ambista.

What is special about ambista?

Wohlgemuth: ambista brings together the advantages of Google, Facebook, and LinkedIn.  The members present their products and news, find relevant content and generate leads – all in their own digital community.  That is unprecedented in the interior design industry.

 How did development proceed?

Wohlgemuth: There were a few workshops in Cologne and also Berlin, where we collaboratively worked out diverse themes with regard to the product and business mechanism with the Koelnmesse team.

What were some challenges?

Wohlgemuth: the tight  time-frame in which we merged Koelnmesse’s customer database as well as the selected search and filter technology with the specially developed community platform.  Parallel to that, we’ve produced a complete web design for ambista as well as the most diverse promotional means with regard to trade fair presence.  And: with our sales and content center, we ensured that the community, with its thousands of members and products, could start punctually on January 16th.  So there was a lot to do.

How was the cooperation with Koelnmesse?

Wohlgemuth:  That was really very good.  There was an intensive, general team spirit.  Harmonic teamwork with Koelnmesse was an important key for the important realization of ambista in such a short period of time.

 

Source: Koelnmesse GmbH: Ambiente trifft Business, in: MESSEPLATZ 1, Die Mitarbeiterzeitung der Koelnmesse, Ausgabe 1/2017 (März/April 2017), S. 2.

Agile Marketing

Playful dolphins jumping over breaking waves. Hawaii Pacific Oce

What it means.  Why everyone is suddenly talking about it.  Why it’s a matter of course for our digital agency.

“Agile.”  According to Merriam-Webster’s dictionary, the word means “marked by ready ability to move with quick easy grace” and “having a quick resourceful and adaptable character.”  When numerous marketing gurus suddenly demand agile marketing, one naturally asks oneself: how else is marketing supposed to be done? Continue reading “Agile Marketing”