That was 2018 – we say thank you very much for an exciting year!

“Paths are made by walking”, as Franz Kafka would say. But even without our team undergoing Kafkaesque transformations we can look back on 12 exciting   months of changes and transitions – including new products, diverse new customers and countless enriching experiences. Here is a little review of the year from the w+t headquarters.

We were really quite busy in 2018; for example, we developed our own matchmaking solutions to take our current projects to the next level. The Koelnmesse deserves a special mention here; on its behalf, we created a new matchmaking platform over the summer with many new functions and a fresh design for the leading international trade fair Kind + Jugend.

The sprint was worth it: The newly designed Matchmaking365-Community was live in time for the trade fair in September. Thanks to the relaunch, visitors and exhibitors at the Kind + Jugend now have even more ways of interacting with each other and are able to expand their digital network throughout the year. In this project, we combined individual ready-made modules to create a solution tailored to the needs of our customer. It was very well received by the users of the community platform.

In addition, we have welcomed the bauma CTT RUSSIA team as one of our new customers this year. We not only redesigned the media equipment for the Moscow-based international construction trade fair, we also produced and sold it.

Some familiar faces also returned to us this year: We were delighted to win the German Pavilion contract again this year and we also extended our cooperation with Messe Düsseldorf. 2019 is our sixth year of collaborating with Messe Düsseldorf. It’s almost time to pop the champagne corks.

Another w+t highlight of 2018 were the good results of the CWIEME trade fair series during their transitional year. Our customer Ascential was also purchased by the ITE Group as part of the series, but this did not have any negative impact on its performance.

A number of new processes that we became familiar with last year are also worth taking another look at: we learnt a lot for our future work on the international market through our cooperation with international development teams, such as the Ignite team. The most important conclusion for us is that it’s not just large companies that are able to do projects with globally distributed resources, small strong teams like ours can, too.

And it is precisely for this reason that we would like to take this opportunity to extend a warm thanks to all our employees for their skills and for their continuous commitment to our projects. We are proud of everything we have achieved together this year, and we would not be where we are today without our great team. Thank you very much! We would also like to thank all our customers, partners and supporters for their cooperation and trust!

We look forward to a successful new year 2019 and we wish you and your loved ones all the best, health and happiness!

Grit & Jens Wohlgemuth

w+t in Moscow at the upakovka and the Interplastica 2019

We started the year 2019 well wrapped up with a visit to Moscow. Because from 28 to 30 January, as part of our cooperation with Messe Düsseldorf, we visited the Interplastica – the leading industry platform of the Moscow region which focuses on plastics processing – and the upakovka – Russia’s top industry event for packaging technology.

We produced the official print catalogue, the visitor guides and the online exhibitor directory on behalf of Messe Düsseldorf. We also provided a trade fair media shop that can handle different languages, currencies and prices.

Moscow as a modern metropolis

To be able advise and support our client directly, some of our team travelled to Russia at the end of January to act as point of contact for our products during the trade fair. Just before we arrived, 50 cm of fresh snow had fallen in Moscow. We were impressed by the speed with which the logistics sector in the Russian capital acts in such a case: on our arrival, we witnessed rows of trucks moving the snow out of the city to keep the infrastructure running.

But that was not the only thing that made an impression on us; we also loved the city’s cosmopolitan flair, its enormous and very well structured metro system, the fact that you could pay by smartphone almost

everywhere and, last but not least, Moscow’s very inviting and diverse culinary offerings. On Tuesday and Wednesday we visited the Interplastika and the upakovka, where we first went to the German Pavilion to meet the organisers of the trade fairs and of the German representatives – Messe Düsseldorf in this case.

Meeting point: German Pavilion

At the German Pavilion of the upakovka we also had the opportunity to chat to the stand construction designer and a representative of themechanical and plant engineering industry association (VDMA).

During the technical discussions on site we enjoyed the warm Russian hospitality and traditional food and drink. According to insiders, the chef of the German Pavilion in Moscow has cooked for Boris Yeltsin in the past. We were served a typical Russian meal consisting of vegetable soup, mashed potatoes and braised mushrooms – and lots of dill of course. This catering service was also available to trade fair exhibitors and their guests.

In the afternoon we met the trade fair managers of Messe Düsseldorf for Moscow who are responsible for the organisation on site as well as for the acquisition and support of the Russian exhibitors. In conclusion: Our products were very popular, there were no complaints at all and the mood among the team was relaxed and happy. The cooperation between the project teams from Moscow and Düsseldorf was a big success and we would like to take this opportunity to thank everyone involved for the great teamwork.

What’s more, the upakovka industry event also hosted an extensive conference programme on the subject of environmental protection and packaging waste. Among the items on the agenda of the innovationparc were innovation talks entitled “How much does it cost to save food” or “Packaging – best practice for brands and retailers” as well as expert analyses on the current situation and discussions on future measures.

In summary: a successful project and a great visit

And this is what we learnt about the industry: visitors at both trade fairs still like to use print media – for example to find exhibitors quickly. For the round tour, most people prefer the digital visitor guide. For us, the Russia visit was extremely informative, pleasant and an excellent opportunity to expand our networks. Being able to see “live” how our products

are used is always a great experience for our team and an inspiration for new and innovative solutions from wohlgemuth + team.

 

We say: thank you and until next time, Moscow!

w+t relaunched online presence of the German Pavilion

The German Pavilion enables German companies to take part in trade fairs around the world as part of the federal government’s foreign trade fair programme. On behalf of the Federal Ministry for Economic Affairs and Energy we fundamentally reworked the online presences  of these central institutions together with our partner agency corax at the beginning of the year; the websites went live in February, and several months later we are happier than ever with the result.

In practice, the German Pavilion functions as a joint stand for German companies at trade fairs abroad; it is especially useful for SMEs, who are able to present their offerings to an international audience under the “made in Germany” brand. The websites serve as important distributors of information and have to meet a multitude of different needs.

We have been maintaining the website of the German Pavilion since 2003, and thanks to the constant revisions made by our team, its usage statistics are improving all the time. The most recent relaunch of the pages of the German Pavilion was also very well received by the visitors. Together with our partner agency corax we made the following improvements:

We completely revised both the web portal and the exhibitors’ web pages. This included, for example, adapting the functional elements in line with expectations and based on the customer journey; as a result, website visitors looking for information about products and services of German exhibitors on foreign trade fairs reached their destination more quickly.

We have also made it significantly easier to contact exhibitors by providing special forms, and we developed smart functions for research and search result filtering, making it even easier for users to find content. Thanks to the new vertical page structure for mobile devices, the website is now much easier to navigate on tablets for example – because we know that 30% of all visits are made on tablets and smartphones – a figure set to increase in the future.

Do drop by and take a look at the result at: http://german-pavilion.com/

We make your digital business work!

wohlgemuth + team

Innovatively through May: w+t at the CWIEME 2019

CWIEME stands for Coil Winding Insulation & Electrical Manufacturing Exhibition, which took place from 21 to 23 May 2019 in Berlin. It is regarded as the largest global trade fair and conference for electric motors, generators, transformers and electric vehicles. It is not without reason that every year it is an important meeting place for international experts and exhibitors from the different sectors. Our team has provided a number of communication solutions that have helped make the 24th CWIEME a resounding success.

The CWIEME is more than just a trade fair – it is a cross-industry forum for pioneers in the field of EMTG technologies (electric motors, transformers and generators). As a world-renowned event with an accompanying conference programme, it has played a leading role in the market since 1996 and attracts visitors and stakeholders from EMEA, Asia and North, Central and South America.

This year the CWIEME – hosted by the London-based  ITE Group – counted 750 exhibitors and 6,700 visitors. For the seventh time our team supplied all the trade fair media – from the print catalogue and the online exhibitor directory to the on-site hall plans.

The project’s complexity and the versatile processes and media levels are always an exciting challenge for us: catalogues and we constantly made updates available for the electronic channels.among other things, we were responsible for the sale of all media products, we produced and edited the exhibitor contents, oversaw the printing and delivery of the 

The CWIEME was once again a great success for exhibitors and trade visitors – not least due to the supporting programme. We look forward to next time! The next CWIEME will take place from 26 to 28 May 2020.

We make your digital business work!

wohlgemuth + team

Continue reading “Innovatively through May: w+t at the CWIEME 2019”

Back to Moscow: w+t at bauma CTT RUSSIA

This year we already collaborated with bauma for the second time after 2018: our team was excited to not only produce and market the print catalogue for the trade fair, but we were also responsible for the exhibitors index on bauma CTT RUSSIA’s website. Of course, we were present live at the event to make sure everything was running smoothly. Additionally, we used the chance to stop by for a visit at the German Pavilion, whose web presence and print brochure we also had created. All in all, we may say Большое спасибо! We’re looking forward to our next visit to Russia!

Ambience meets Business

The entire interior design industry with a single click – that’s the concept of the new business network ambista.  Koelnmesse has realized the project together with external partners (wohlgemuth + team, dimedis). Jens Wohlgemuth was there.

What is ambista?

Wohlgemuth: ambista is a business network.  The goal is to cover the entire interior design industry worldwide.

What services does your team offer, and what role have these played in ambista?

Wohlgemuth: at wohlgemuth + team we realize and support digital media projects for trade fair organizers.  We understand how exhibitors and visitors react to digital offerings, and how they need to be designed and conceived.  That’s why we offer consultation, design, and development up to operative assistance, marketing and sales of media products; a broad spectrum of services for digital projects like ambista.

What is special about ambista?

Wohlgemuth: ambista brings together the advantages of Google, Facebook, and LinkedIn.  The members present their products and news, find relevant content and generate leads – all in their own digital community.  That is unprecedented in the interior design industry.

 How did development proceed?

Wohlgemuth: There were a few workshops in Cologne and also Berlin, where we collaboratively worked out diverse themes with regard to the product and business mechanism with the Koelnmesse team.

What were some challenges?

Wohlgemuth: the tight  time-frame in which we merged Koelnmesse’s customer database as well as the selected search and filter technology with the specially developed community platform.  Parallel to that, we’ve produced a complete web design for ambista as well as the most diverse promotional means with regard to trade fair presence.  And: with our sales and content center, we ensured that the community, with its thousands of members and products, could start punctually on January 16th.  So there was a lot to do.

How was the cooperation with Koelnmesse?

Wohlgemuth:  That was really very good.  There was an intensive, general team spirit.  Harmonic teamwork with Koelnmesse was an important key for the important realization of ambista in such a short period of time.

 

Source: Koelnmesse GmbH: Ambiente trifft Business, in: MESSEPLATZ 1, Die Mitarbeiterzeitung der Koelnmesse, Ausgabe 1/2017 (März/April 2017), S. 2.

Agile Marketing

Playful dolphins jumping over breaking waves. Hawaii Pacific Oce

What it means.  Why everyone is suddenly talking about it.  Why it’s a matter of course for our digital agency.

“Agile.”  According to Merriam-Webster’s dictionary, the word means “marked by ready ability to move with quick easy grace” and “having a quick resourceful and adaptable character.”  When numerous marketing gurus suddenly demand agile marketing, one naturally asks oneself: how else is marketing supposed to be done? Continue reading “Agile Marketing”