This year we already collaborated with bauma for the second time after 2018: our team was excited to not only produce and market the print catalogue for the trade fair, but we were also responsible for the exhibitors index on bauma CTT RUSSIA’s website. Of course, we were present live at the event to make sure everything was running smoothly. Additionally, we used the chance to stop by for a visit at the German Pavilion, whose web presence and print brochure we also had created. All in all, we may say Большое спасибо! We’re looking forward to our next visit to Russia!
Alongside the B2C segment, B2B marketing has become an increasingly important player in the commercial field. Just under 60 percent of B2B marketers state that content marketing this year has already been more successful than last. This is due to the fact that B2B companies are increasingly investing in content marketing. And there are good reasons for doing so. The significance of content-driven communication has increased sharply.
True to the motto of “content is king”, below we will present key content marketing trends in the B2B sector in 2017.
CWIEME – Cooperation will continue
W+t is pleased to announce the extension of its contract with Ascential, the organizer of the worldwide leading trade fair portfolio for coil winding, insulation, and electrical manufacturing (CWIEME Berlin, CWIEME Shanghai, CWIEME Chicago, and CWIEME Instanbul)
„We are very pleased that Ascential has decided to continue the successful work on CWIEME with us“, says w+t director Jens Wohlgemuth.
The four annual CWIEME trade fairs (in Berlin, Shanghai, Chicago, Instanbul) concentrate upon the niche markets of coil winding, electric engines, and transformer manufacturing. As the leading global trade fair, CWIEME has established itself as a “must” event for providers of special products and technologies around the globe.
In Berlin alone in the last year, over 6,600 participants from 82 countries and more than 750 providers from throughout the world were welcomed.
Haf Cennydd, Portfolio Director CWIEME:
“We are very pleased about continuing our partnership with m+t, and eagerly anticipate working together with them to ensure that the CWIEME events continue to be such a complete success.”
Our Trade Fair Media Service for the CWIEME encompass
– Preview und Visitor Guide
– Show Guide (Print)
– Online Exhibitor Directory (online)
– Data management for all exhibitors
– Sales, Media Service, billing
CWIEME – Dates for 2017:
Shanghai: 15. – 17.03.2017
Berlin: 20. – 22.06.2017
Chicago: 03. – 05.10.2017
Istanbul: 02. – 04.11.2017
The entire interior design industry with a single click – that’s the concept of the new business network ambista. Koelnmesse has realized the project together with external partners (wohlgemuth + team, dimedis). Jens Wohlgemuth was there.
What is ambista?
Wohlgemuth: ambista is a business network. The goal is to cover the entire interior design industry worldwide.
What services does your team offer, and what role have these played in ambista?
Wohlgemuth: at wohlgemuth + team we realize and support digital media projects for trade fair organizers. We understand how exhibitors and visitors react to digital offerings, and how they need to be designed and conceived. That’s why we offer consultation, design, and development up to operative assistance, marketing and sales of media products; a broad spectrum of services for digital projects like ambista.
What is special about ambista?
Wohlgemuth: ambista brings together the advantages of Google, Facebook, and LinkedIn. The members present their products and news, find relevant content and generate leads – all in their own digital community. That is unprecedented in the interior design industry.
How did development proceed?
Wohlgemuth: There were a few workshops in Cologne and also Berlin, where we collaboratively worked out diverse themes with regard to the product and business mechanism with the Koelnmesse team.
What were some challenges?
Wohlgemuth: the tight time-frame in which we merged Koelnmesse’s customer database as well as the selected search and filter technology with the specially developed community platform. Parallel to that, we’ve produced a complete web design for ambista as well as the most diverse promotional means with regard to trade fair presence. And: with our sales and content center, we ensured that the community, with its thousands of members and products, could start punctually on January 16th. So there was a lot to do.
How was the cooperation with Koelnmesse?
Wohlgemuth: That was really very good. There was an intensive, general team spirit. Harmonic teamwork with Koelnmesse was an important key for the important realization of ambista in such a short period of time.
Source: Koelnmesse GmbH: Ambiente trifft Business, in: MESSEPLATZ 1, Die Mitarbeiterzeitung der Koelnmesse, Ausgabe 1/2017 (März/April 2017), S. 2.
What it means. Why everyone is suddenly talking about it. Why it’s a matter of course for our digital agency.
“Agile.” According to Merriam-Webster’s dictionary, the word means “marked by ready ability to move with quick easy grace” and “having a quick resourceful and adaptable character.” When numerous marketing gurus suddenly demand agile marketing, one naturally asks oneself: how else is marketing supposed to be done? Continue reading “Agile Marketing”
We have a direct view of what remains of the old central Berlin stockyard and slaughterhouse, whichopened in 1881. At around the same time, in the Western part of the city, the “Lunapark” was built, the backdrop for a new crime novel set in the Weimar Republic.
Koelnmesse is consistently developing the Matchmaking365 platform further in the direction of an online community.
Whether content marketing, brand storytelling, native advertising, user-generated content, or inbound marketing: hardly a season goes by without the marketing branch brandishing new buzzwords. But the most important question for wohlgemuth + team remains the same: which measures are appropriate for which customers? Continue reading “Next Stop: Online Community”
In the international trade fair business, nothing is as valuable as a native speaker who’s also a digital native.
Our reputation in digital business is valuable to us. At wohlgemuth + team, we’re proud of how we’ve always consistently – and with an orientation toward the future – advanced the digitalization and interlinking of all channels essential to B2B marketing with our multi-channel philosophy. But we’re also just as proud of the fact that we don’t have any robots staffing the telephones, and that no chatbots are dealing with your requests. Continue reading “Multilingual and Ready for Action –
Our Sales Team”
While retail business and B2C marketing have already undergone a digital transformation, B2B communication still often lags behind. At wohlgemuth + team, we’ve been putting the customer journey at the center of our focus for over 15 years and are now the vanguard with regard to Business Communities. Continue reading “Customer Focus in B2B – For Over 15 Years”
The importance of content marketing is increasing. In 2015, businesses in Germany and Switzerland increased their budget for content marketing compared to the previous year.
Over 40% of businesses want to generate relevance, improve their image, and strengthen bonds with customers through content marketing. In 2015, 25% of businesses also made it a goal to generate leads with content marketing (Source: statista.de).
According to current benchmark studies of the Content Marketing Institute concerning B2B trends in North America, generating leads and sales will be the two most important goals in 2016. The most important metrics will be: sales lead quality (87%), sales (84%), and higher conversion rates (82%). Continue reading “More Leads via Content Marketing”