What it means. Why everyone is suddenly talking about it. Why it’s a matter of course for our digital agency.
“Agile.” According to Merriam-Webster’s dictionary, the word means “marked by ready ability to move with quick easy grace” and “having a quick resourceful and adaptable character.” When numerous marketing gurus suddenly demand agile marketing, one naturally asks oneself: how else is marketing supposed to be done? Continue reading “Agile Marketing”
We have a direct view of what remains of the old central Berlin stockyard and slaughterhouse, whichopened in 1881. At around the same time, in the Western part of the city, the “Lunapark” was built, the backdrop for a new crime novel set in the Weimar Republic.
Continue reading “Our View of Berlin”
Koelnmesse is consistently developing the Matchmaking365 platform further in the direction of an online community.
Whether content marketing, brand storytelling, native advertising, user-generated content, or inbound marketing: hardly a season goes by without the marketing branch brandishing new buzzwords. But the most important question for wohlgemuth + team remains the same: which measures are appropriate for which customers? Continue reading “Next Stop: Online Community”
In the international trade fair business, nothing is as valuable as a native speaker who’s also a digital native.
Our reputation in digital business is valuable to us. At wohlgemuth + team, we’re proud of how we’ve always consistently – and with an orientation toward the future – advanced the digitalization and interlinking of all channels essential to B2B marketing with our multi-channel philosophy. But we’re also just as proud of the fact that we don’t have any robots staffing the telephones, and that no chatbots are dealing with your requests. Continue reading “Multilingual and Ready for Action –
Our Sales Team”
While retail business and B2C marketing have already undergone a digital transformation, B2B communication still often lags behind. At wohlgemuth + team, we’ve been putting the customer journey at the center of our focus for over 15 years and are now the vanguard with regard to Business Communities. Continue reading “Customer Focus in B2B – For Over 15 Years”
The importance of content marketing is increasing. In 2015, businesses in Germany and Switzerland increased their budget for content marketing compared to the previous year.
Over 40% of businesses want to generate relevance, improve their image, and strengthen bonds with customers through content marketing. In 2015, 25% of businesses also made it a goal to generate leads with content marketing (Source: statista.de).
According to current benchmark studies of the Content Marketing Institute concerning B2B trends in North America, generating leads and sales will be the two most important goals in 2016. The most important metrics will be: sales lead quality (87%), sales (84%), and higher conversion rates (82%). Continue reading “More Leads via Content Marketing”